With plummeting prices, the smiles on the faces of Kerala’s pineapple farmers have given way to wrinkles of concerns even as the 2nd wave of Covid has battered a lot of upcountry consuming markets.
The euphoria of a value increase, observed a month in the past, would seem to have been shorter-lived as farmgate prices of all types have dropped to ₹19 per kg following ruling earlier mentioned ₹40. In accordance to growers, the closing down of main upcountry markets and restrictions have hit the trade in a massive way.
Ramadan demand impacted
Kerala’s GI-tagged Vazhakkulam pineapple is the most sought-following assortment in a lot of upcountry places and the Covid pandemic has completely impacted demand for Ramadan. Pineapple is an integral part of Ramadan fasting.
Dwindling profits have pressured a lot of growers to depart the fruit in the plant and not pluck it. Presently, there are no takers