TOKYO—Global skin-care companies are break up above a phrase usually utilized on Asian antiblemish creams that signifies “beautiful white,” with Unilever PLC erasing it from merchandise while Johnson & Johnson suggests it is not offensive.

The debate above the phrase, which is greatly identified amongst women of all ages across East Asia, demonstrates the fallout of very last year’s antiracism protests. The demonstrations prompted several companies to reconsider item names and photos viewed as obtaining origins in racist imagery, like the Aunt Jemima pancake brand that was retired by PepsiCo Inc.