Anurag Mehrotra, who until not long ago was heading Ford India’s India operations as its running director, has joined Tata Motors as vice president global small business and system of the business auto small business unit. A Tata Motors spokesperson confirmed.
Following the restructuring announced by Ford, Mehrotra, forty eight, resigned from the business on September 24. Ford is shutting down the production and gross sales of Ford’s existing selection of automobiles as section of the restructuring.
Mehrotra was with Ford for about a ten years overseeing marketing and advertising, gross sales, provider operations for most section of his job. At Tata Motors he will report to Girish Wagh, government director and head of Commercial Automobile Organization unit (CVBU).
As in contrast to the domestic small business, business auto exports is a more compact small business for Tata Motors and accounts for only earning up significantly less than fifteen per cent of complete gross sales.
Just before signing up for Ford India, Mehrotra was vice president – Corporate Internet marketing at WNS World-wide Expert services, a small business course of action outsourcing organization, the place he was accountable for direct era and brand setting up in North The us and Europe.