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Optimization techniques are highly tuned to the dominant search engines in the goal market. The various search engines’ market shares differ from market to market, as does competition. In 2003, Danny Sullivan said that Google represented about seventy five% of all searches. 66 In markets outside the United States, Google’s share is commonly bigger, and Google stays the dominant search engine worldwide as of 2007. sixty seven As of 2006, Google had an 85-ninety% market share in Germany. sixty eight Whereas there have been a whole bunch of SEO companies within the US at the moment, there have been solely about 5 in Germany. sixty eight As of June 2008, the market share of Google in the UK was near 90% according to Hitwise sixty nine That market share is achieved in quite a lot of countries.

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By buying a top place inside search engines like google and yahoo, your visibility and organic traffic is prone to improve. As a basic rule, the larger the file dimension, the harder it is for an web browser to render your website. And it simply so occurs that page velocity is among the most necessary ranking factors when serps decide the place to position your content material in its index.