Good Glamm Group, South Asia’s premier content material-to commerce conglomerate, has obtained MissMalini Leisure- India’s premier movie star media and influencer talent administration community. This is a initial of its kind acquisition of a persona-pushed company by content material to commerce conglomerate. The businesses didn’t reveal the price of the transaction.

This strategic shift will give Good Glamm Group entry to a sturdy community of influencers, superstars and current market know-how strongly maximizing its exclusive content material-to-commerce play in the country.

Adhering to this acquisition, Mumbai-centered MissMalini Leisure will carry on to purpose independently when bringing its skills to the Good Glamm Group. MissMalini Founder Malini Agarwal and Co-founders Nowshad Rizwanullah (also CEO) and Mike Melli (also CRO) will carry on to direct the company. They will work intently with Good Glamm Group founder and CEO, Darpan Sanghvi and co-founders Priyanka Gill and Naiyya Saggi.

“We have admired MissMalini over the years. They had been the initial movers in the Influencer space, are the primary digital voice on Bollywood and the Woman Tribe is turning into a remarkably engaged and appropriate group,” mentioned Darpan Sanghvi, group founder and CEO, Good Glamm Group. “We see all these factors and skills as remarkably worthwhile items in the bold Articles to Commerce disruption we are making in India. Super fired up to get started this journey with MissMalini and support their vision and expansion.”

Last month, the Good Glamm Group, raised $one hundred fifty million in funding in its Collection D round, in which the Mumbai-centered agency was valued at $one.2 billion, producing it the latest member of the coveted unicorn club.

“Becoming aspect of Good Glamm Group will be hugely advantageous for the two functions, regardless of whether in phrases of our enormous, blended marketplace footprint or opening new avenues for expansion in this digital-initial entire world,” mentioned Malini Agarwal, founder, MissMalini. “We share a joint vision to remodel India’s burgeoning social commerce marketplace, leveraging initial-mover rewards to produce remarkable new prospects throughout the country’s creator economic climate.”

The Good Glamm Group’s commerce and content material stack coupled with MissMalini’s movie star, influencer and content material strengths will further more turbocharge the group’s D2C (direct to client) abilities. With this acquisition, the Good Glamm Group now boasts a bouquet of India’s premier digital media makes like POPxo, ScoopWhoop, BabyChakra and now MissMalini Leisure. The Good Glamm Group’s media division now generates over three.5 billion monthly impressions and has over one hundred fifty million exclusive end users inserting the Group’s digital achieve among the premier for any e-commerce or digital media company in India.

“Malini (Agarwal) and I the two begun our very own digital content material ventures almost a ten years ago – and currently as we welcome MissMalini to the Good Glamm Group – we have come entire circle,” mentioned Priyanka Gill, co-founder, Good Glamm Group. “We are passionate believers in the may well of digital content material and with MissMalini’s achieve into the movie star and influencer landscape will open up remarkable avenues for the Good Glamm Group.”

The Good Glamm Group has a huge consumer base and achieve digital and go-to-current market omnichannel abilities. This will enable all of its group makes to productively produce, start and current market products and solutions in the splendor, skincare, own care, male grooming and parenting groups. With this acquisition, Good Glamm Group is bringing onboard MissMalini’s 5 small business divisions. This involves MissMalini Media (multi-format authentic content material and advertising and marketing), Woman Tribe by MissMalini (women’s group platform), Ignite Edge (movie star and talent administration), Agent M Imaginative (Imaginative Company) and MM Studios (online video generation house). These digital assets achieve over sixty million folks a month.

“This (acquisition) also marks still an additional milestone for us as a group of partnering with audacious, bold business owners who produce groups,” mentioned Naiyya Saggi, co-founder, Good Glamm Group.

Nowshad Rizwanullah, co-founder and CEO, MissMalini Leisure, mentioned that combining Good Glamm Group’s confirmed commerce skills with his firm’s ten years of working experience in movie star and influencer media would produce exclusive new small business prospects. “This offer will come at a time when the current market has been remodeled from specific transactions to very long-term IP creation and we are thrilled to established foot on this up coming journey with Good Glamm Group,” mentioned Rizwanullah.

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