Lego profits soar as parents seek solution for bored kids

A grown-up craze for Lego sets during lockdown has sent growth at the Danish toy maker surging to a five-calendar year substantial.

Much more older people are acquiring themselves bigger and more complex Lego sets amid a research for hobbies whilst shops, pubs and dining establishments are shut. A detailed Lamborghini auto is among the greatest-offering things.

On the internet sales ended up also boosted as shops around the world ended up compelled to close and parents sought to entertain little ones trapped at household.

Operating income rose 19pc to twelve.9bn Danish kroner (£1.5bn) past calendar year whilst revenues climbed 13pc to 43.7bn kroner (£5bn). Client sales jumped by extra than a fifth.

Lego was also boosted by its new Tremendous Mario sets, which mix actual physical bricks with electronic online games.

The company ideas to ramp up investment in very similar items this calendar year, including this month’s release of Vidiyo – a tie-up with Common Tunes that lets little ones to make their individual music videos with distinctive effects and filters.