“US-owned Morrisons stokes anti-EU hatred,” tweeted “Kristina #FBPE”. “Won’t be heading again till this is withdrawn and an apology is issued.”

A Morrisons spokesman mentioned: “Our hen label is adhering to British packaging polices, having said that we will be redesigning it to make it crystal clear this is not a political commentary.”

Brussels rules require the “non-EU” label on packaging when merchandise consist of substances from additional than a single place outside the house the bloc.

The regulation on place of origin labelling was introduced in the EU in April 2020. It took impact in the United kingdom, even nevertheless it experienced legally remaining the bloc on January 31, mainly because Britain was in the Brexit transition interval.

The United kingdom followed all EU rules and adopted new kinds coming into force throughout the interval, which ended about eight months just after the labelling rules came in.

The regulation was copied into United kingdom regulation when Brexit took authorized impact on December 31. Suppliers have till October 2022 to adjust the label to condition “non-EU” rather.

The non-EU label will continue to have to be retained by Morrisons, but is possible to be significantly less noticeable in the redesigned packaging.

It is not the initially time that Morrisons has turn into embroiled in controversy over Brexit and foodstuff.

In Xmas 2019, it triggered a social media feeling just after eliminating the term “Brussels” from luggage of Brussels sprouts.

As an alternative, sprouts were offered as Lincolnshire or Yorkshire sprouts, based in which they were grown, considerably to the delight of some Brexiteers.